Struggling to detect financing is one of the harshest realities of startup life — with several businesses essentially starting from scratch. According to a 2019 study from SCORE, 42% of entrepreneurs are bootstrapping, starting with less than $v,000 in greenbacks reserves.

When startup founders hit a certain signal — often later on dipping more into their savings than they'd similar or exhausting what family and friends are willing to fleck in — they outset to explore other courses. One of the more attractive yet challenging options is landing an affections investment.

Hither, we'll get over what an angel investor is, review the all-time affections investor networks, see the pros and cons of working with angel investors, and become over some tips to help you maximize your chances of receiving this kind of funding. Let's leap in.

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Angel investors generally look for promising startups in their seed or Series A rounds of financing and offer those businesses injections of much-needed upper-case letter to help get them off the footing.

Allow'south take a closer look at what they practise.

How does an angel investor piece of work?

For most early-stage startups, angel investors stand for the bridge between self-financing or sourcing funds from friends and family and receiving investments from established venture capital firms.

Angel investors typically have high internet worths and all-encompassing concern experience that they tin leverage to assist the companies they fund. One time they've invested in a startup and received their advisable equity, they usually assume an advisory role for that organization'due south leadership.

In most cases, they invest in industries they're familiar with — a trend that can brand them fantabulous networking resources for startups. They're often well connected and tin refer founders to other private investors as their businesses mature.

For a closer await at what angel investors practice, check out this video from Investor Trading Academy

Best Angel Investor Networks

i. AngelList

angel investor network angellist

Pricing: Free to Raise Money

AngelList bills itself as the world's largest startup customs. The platform doubles every bit an angel investment resources and a network for job seekers. Its investment side — AngelList Venture — provides ii funding options for founders: recurring transfers and roll-up vehicles.

Recurring transfers offer rapidly growing companies the means to offer employees and early investors liquidity on a regular, rolling ground. That said, this option is reserved for businesses with valuations of over $100 million with notable VC investors.

Curl-upward vehicles, on the other mitt, are more widely available for startups of near sizes. This method gives founders a single link that allows investors to commit and send funds online. From in that location, AngelList handles the administrative side of the process — including all filings, tax documents, and distribution management.

Best for Startups Looking for More Than Funding

AngelList offers resource for startups that extend well beyond funding. The platform tin can help connect startups with chore seekers, handle incorporation, and assist with equity direction — among other perks. If you're looking for a "one-stop-shop" solution that provides more than readily accessible funding options than other networks, consider looking into AngelList.

2. Angel Investment Network

angel investor network angel investment network

Pricing: Register for Pricing Information

The Angel Investment Network is a resources that tin can connect entrepreneurs with a pool of shut to 300,00 active investors. It offers a straightforward, accessible template for founders to structure their pitches.

From in that location, entrepreneurs can publish those pitches for angel investors on the platform to scan. If your postal service catches investors' attention, they tin can reach out via the network'southward in-application messaging function — allowing you to either receive funding or aggrandize your personal network.

Best for Startups Looking for an Accessible Platform

The platform offers 4 tiers of listing options ranging from free to $one,999 — with varying degrees of reach, visibility, and listing length. With a wide range of posting options that tin can suit startups with virtually any upkeep, Angel Investment Network is a solid option for anyone pursuing angel investments.

3. Democracy

angel investor network republic

Pricing: Apply for Pricing Data

Republic is a prominent investor-centric angel investment network. The platform is primarily tailored towards individuals interested in investing in thoroughly vetted, loftier-upside startups, real manor ventures, crypto plays, and video games.

It's essentially a sophisticated crowdfunding program that democratizes angel investing. Prospective investors can invest equally fiddling every bit $100 per startup at a time. Its attainable interface gives users immediate insight into the companies they're interested in funding — along with each business's valuation cap.

The program has a unproblematic yet rigorous application process for entrepreneurs to listing on the site. Just once you're in, you're given tremendous visibility to a host of potential supporters — from seasoned VCs to modest-fourth dimension contributors — and the opportunity to raise up to $v 1000000 per campaign.

All-time for More Mature Startups, Prepared to Pass Rigorous Screening

Republic is an extremely exclusive platform for startups. It'south not piece of cake to pass its screening process and get listed on the site. So if you're simply just starting to piece your business together, you're going to have a hard time landing on its front page — but if your company is a bit more well-established with demonstrated upside, Republic can be an invaluable resource.

4. Gust

angel investor network gust

Pricing: Packages Starting at $300 per Year

Gust is an investment community, boasting a network of over 800,000 founders and 85,000 investment professionals. The platform offers the ways to connect with angel investors, merely its functionality and merit aren't limited to that.

The plan too helps you lot grow your startup by providing performance benchmarks, actionable feedback, and articulate next steps for your visitor equally it matures. Gust is tailored to help startups of every stage from seed funding to Series C.

It also has impressive resources for investors and accelerators. With low-priced packages bachelor, it's an excellent resources for startups of most any size equally they mature and institute themselves in their respective industries.

Best for Startups Looking for Comprehensive Guidance

For startup founders, Gust is less of a traditional angel investment network and more than of a comprehensive assistance platform that happens to have an angel investment-oriented element. So if you're in the market for a program that will help you bolster the legal and financial elements of your business organisation — all while providing access to investors — you lot might desire to give Gust a closer look.

5. FundersClub

angel investor network fundersclub

Pricing: Use for Pricing Information

FundersClub is another exclusive, competitive service for startup founders. It only accepts effectually ii% of its applicants — just if you get in through the application process, you'll be in an fantabulous place to attract and connect with angel investors.

The network boasts an impressive listing of alumni — including Instacart, Coinbase, Flexport, and GitLab. The platform also recently added a network search function where founders tin can search for and automatically request intros with potential investors.

Best for Relatively Mature Startups With Demonstrable Traction

FundersClub offers startups a unique combination of exclusivity, prestige, visibility, access, and ease of employ — but that just comes with your ability to demonstrate considerable traction and legitimate potential. And as I mentioned, the vast majority of startups don't run into the platform's rigorous standards.

And then if you desire to work with this network, you'll need to show tangible progress, have a lucrative market you lot appeal to, and ensure that your people and production are more than sound. If you lot can't absolutely nail all of those elements, applying to FundersClub might non exist worth your time yet.

Pros and Cons of Working With Angel Investors

Pro: It's relatively depression hazard.

Unlike loans, affections investments don't accept to be paid dorsum. If you state an affections investment, you're essentially staking your credibility and reputation on how far you lot can take your business — simply you're not incurring much financial risk.

Con: You forfeit some control of your business.

Angel investors aren't fronting yous majuscule for aught. They typically assume some degree of buying or disinterestedness in your startup in exchange for their investment.

And then if you have an affections investment, you're expected to cede some control of your company — and the pale you offer your investors might exist significant plenty to have some major implications on your ability to run your company as you lot run into fit.

Pro: Angel investors tend to be concern-savvy.

Many angel investors were successful businesspeople in their own correct — they're typically seasoned, sensible, and smart enough to take amassed enough money to put upward capital for startups. And if you lot take their investments, yous tin can leverage their knowledge and business acumen in the form of actionable advice and guidance. That tin come in handy when you hit snags or deal with growing pains.

Con: You ultimately have to kick upwardly some of your profits.

Obvious equally this might sound, it's yet worth pointing out — an angel investment isn't free funding. If your business goes the distance and starts to turn a turn a profit, you're going to have to kick some of that money up to your angel investors, based on how much disinterestedness you gave them for their initial investment.

Pro: Angel investors often have a personal stake in your success.

Angel investments are financial transactions that ofttimes accept a personal edge to them. Your investors want to see you succeed — for both your sake and theirs. That's why many are willing to exist a valuable resources to help put you lot in touch on with the right people and navigate the murky waters of startup life.

Con: Angel investors often accept a personal stake in your success.

Though an angel investor's personal investment in your business organisation is often beneficial, it can as well exist smothering. Some investors take an approach that'southward a bit more hands-on than certain founders would like. Y'all want your angel investor to offer y'all an appropriate balance of trust and guidance — it can exist frustrating if they overdo the latter.

How to Go an Angel Investment

1. Make certain you lot're all the way ready.

Affections investors generally aren't going to dole out cash if you pitch a neat idea without some kind of tangible backing. They're trusting you with a potentially sizable investment — and then, naturally, you need to prove that you're trustworthy.

Your product or service needs to exist either complete or well-nigh completion — you need your tech to be sound with tremendous upside. In most cases, you lot'll too demand to have existing customers or a significant base that you can assuredly demonstrate will buy from you.

On top of that, you have to take a thoughtful, constructive, executable business organisation plan in place — forth with realistic and compelling forecasts that tin highlight infrequent growth potential.

If you endeavor to land an angel investment without these key elements prepared — among others — y'all're going to confront an uphill boxing. Whatever angel investment takes some caste of religion, but savvy investors don't go in blind.

They want to minimize the adventure backside their investments. Beingness thoroughly prepared — with a production or service that's ready for release and a plan to sell it effectively — can put their minds at ease and brand them inclined to put up some serious majuscule for your business.

2. Network similar your life depends on it.

Connections with angel investors don't come out of the sky. You can't bank on a potential investor happening upon your early on-phase startup on their own and passing along a six-effigy investment out of the kindness of their heart. As lovely as that prospect might sound, information technology'south a starry-eyed daydream — not a legitimate plan for sourcing majuscule.

In many cases, you'll link up with an angel investor via referral — professional connections are oftentimes the most constructive route to affections investments. So if you desire to maximize your chances of finding interested funders, y'all need to network.

Consider attending local angel investor events — they pop up around the land periodically and provide excellent opportunities to connect with potential funders.

You should also attain out to other business owners. They might know angels who could be interested in floating you some cash, or they might even exist interested in investing themselves.

Manufacture-specific organizations can too help you gain traction when it comes to linking up with angel investors. Joining and remaining agile in those kinds of groups can put y'all in affect with agreeing entrepreneurs who can connect you with funders interested in your space.

3. Thoroughly inquiry who you're trying to connect with.

You lot don't want to go into a meeting with an angel investor blind. These kinds of connections can exist difficult to come by, and then y'all want to put yourself in a position to make the most of them. That starts with thorough research on your potential funder, their investment history, and their professional credentials.

Affections investors (or groups of angel investors) tend to have their own processes for landing on the startups they want to fund. So take the time to see who they've funded previously, their areas of expertise, and the kind of capital they usually put up — if possible.

An constructive presentation is thoughtfully tailored. It speaks to the specific interests of the people on the other side of it. If y'all want to maximize your chances of landing an angel investment, you demand to have a business firm grasp of what your investors want to hear.

4. Have a thoughtful, effective, concise elevator pitch ready.

Connecting with angel investors isn't always some carefully calculated process you conduct online. In some cases, y'all might see i in person at a networking event or some other kind of professional role.

In those cases, you demand to take a well-crafted elevator pitch that reconciles being informative with existence curtailed: a quick, to-the-betoken oral communication that conveys your startup'southward essence.

Yours should be compelling and attention-grabbing — covering who you are, what your company does, and your unique value proposition — and end with some sort of call-to-activeness.

Every bit I said, finding angel investors isn't ever some sort of long-term, back-and-along exchange where you have the time to go your thoughts in line. Information technology tin can be pretty spur-of-the-moment — so be prepared to become your message across within a brusque window.

v. Maintain agile lines of communication with whatsoever investors you connect with.

One time you lot've connected with a potential angel investor, you'll need to maintain accessible, active lines of communication with them. The chance to present for an angel investment typically comes after some back-and-forth.

Very few — if any — angel investors volition front you cash after a single conversation. They're probably going to do their due diligence, taking the time to experience you out and better empathize you and your business.

Actively communicating with them helps facilitate that process, keeps you tiptop-of-listen, and allows you to make up one's mind whether landing an investment from them is viable. Acquit in listen, "active" doesn't mean "pushy." If you constantly badger them with letters and voicemails, you might undermine their positive perception of you.

You lot want to bear witness that you're persistent — that you'll dedicate yourself to making the virtually of their investment — only at the same time, you lot don't want to come off as desperate or waste material too much of their time and energy. It's a delicate rest, but y'all need to strike it if you desire to prove your worth without frustrating your potential investors.

6. Brand certain you desire to work with them.

That "feeling out" process with investors I mentioned goes both ways. You lot need to communicate with potential investors to make certain yous're on the same page — to know for sure that you lot accept matching priorities and uniform work styles.

If yous connect with an investor who is going to be too aggressive in their involvement with your business or has radically unlike goals for your company, you might desire to explore other options.

Angel investments are often hard to come up past, so unless your business organization is poised to take off — with traction, a lucrative market, and the right people backside it — you lot might want to wait earlier allocating besides much time to the procedure of landing one. But if you recall you're there, connecting with an angel investor can provide a much-needed influx of capital that can help prepare your large plans in motion.

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Originally published November 11, 2021 viii:00:00 AM, updated November 11 2021